Walmart Affiliate Program: Maximizing Earnings

Did you know that Walmart is the second largest online retailer in the world, just behind Amazon? If you’re looking to make money with Walmart, you’ll need to get approved for their affiliate program and obtain the necessary links to promote their products. In this blog, we’ll delve into the competitive analysis between Amazon and Walmart, explore the approval process for the Walmart affiliate program, and discuss how you can start earning commissions. So let’s dive in!

The Battle of Retail Giants

Amazon and Walmart are direct competitors in both the retail and e-commerce sectors. While Amazon has the advantage of Amazon Prime and its loyal membership base, Walmart boasts a vast network of physical store locations across the US and the rest of the world. The key difference lies in the fact that Amazon hosts a large number of third-party sellers, whereas Walmart primarily sells its own products.

Despite this, statistics show that 75% of US consumers have made a purchase from Amazon, compared to 43% who have made a purchase from However, it’s important to note that 65% of consumers still prefer shopping in physical Walmart stores. As an affiliate marketer, this presents an opportunity to target the 65% who may not be aware of the online deals available through Walmart. You can also consider promoting different deals from both Amazon and Walmart, providing your audience with a variety of options.

Getting Approved for the Walmart Affiliate Program

Now that you understand the potential of the Walmart affiliate program, let’s explore how you can become an affiliate. The first step is to visit and click on the “Sign Up Now” button. This will take you to the registration page, where you’ll need to provide your name, email, username, and password.

When filling out the registration form, it’s recommended to have your own website or domain, as this increases your chances of approval. However, if you’re a social media influencer promoting products through platforms like YouTube, Facebook, Instagram, or TikTok, you can still apply by providing your social media profiles. Additionally, you’ll need to provide your address, time zone, and currency preferences.

After submitting the form, you’ll receive an email confirming your acceptance into the Walmart affiliate program. This email will contain a link to create your account and access the affiliate dashboard.

Inside the Walmart Affiliate Dashboard

Once you’ve set up your account, you’ll be directed to the Walmart affiliate dashboard, which is powered by If you’re unfamiliar with, it’s a platform that allows you to partner with various big brands, including Walmart, to promote their products. In the dashboard, you’ll find all the tools and resources you need to start earning commissions.

Copying and pasting affiliate links is as simple as it gets. If you need a link for a specific product or promotion, you can generate it directly from the dashboard. For example, if you find a Father’s Day gift on the Walmart website that you want to promote on your social media profiles, you can copy the URL and create an affiliate link using the dashboard. This link will track any purchases made by users who clicked on it, allowing you to earn a commission.

Earning Commissions as a Walmart Affiliate

The commission structure for the Walmart affiliate program varies depending on the product category. The referral period, or the time during which a purchase can be attributed to your affiliate link, is three days. This means that if someone clicks on your affiliate link and makes a purchase within three days, you’ll earn a commission.

The commission rates range from 1% to 4%, with different product categories offering different percentages. For example, men’s apparel, baby and toddler clothing, shoes, and women’s apparel accessories and jewelry offer various commission rates. It’s important to review the payout rates and compare them to other affiliate programs to ensure you’re maximizing your earning potential.

While the Walmart affiliate program provides a longer cookie duration compared to Amazon’s 24-hour window, Amazon offers a wider range of products and potentially higher commission rates. However, by exploring other big brands on, you may be able to find better commission rates and earn more money as an affiliate marketer.


Now that you have a solid understanding of the Walmart affiliate program, you’re ready to get started as a Walmart affiliate. By leveraging Walmart’s extensive product range and’s resources, you can promote products to your audience and earn commissions on successful sales. Remember to contrast and compare different affiliate programs to ensure you’re making the most informed decisions. If you have any questions or need further assistance, feel free to leave a comment. Happy affiliating!

Disclaimer: This blog is not affiliated with Walmart or any other brands mentioned.

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